What is Trac FM?
Trac FM is an innovative software platform, using radio and SMS to engage citizens in meaningful public debate and change them from passive listeners to active participants.
Based on poll questions, listeners vote and air their voices through toll-free SMS line and interact with the radio studio through a real-time visualization.
Trac FM is a helpful and innovative tool, and we want to share it with you! Whether you are a media house, a civil society organization, NGO, or governmental body, the Trac FM platform helps you to get closer to the people you serve.
Poll results, demographic data, infographics and talk-shows can be combined to set up powerful and informed campaigns. A strategic combination of one or more of these components enables our partners to create their own unique approach. Trac FM’s experienced staff and graphic designers can help you bring poll data alive.
In Africa, radio talk-shows are still the most important platforms for public debate and citizen engagement. To ensure successful implementation, our experienced staff provides training on how to set up quality interactive radio programs and guides partners on the effective use of the Trac FM platform.
“Whenever we invite local authorities to the talks-shows we use the Trac FM data to confront them and say: 'look, this is what you’re supposed to do and the data is not reflective of what you are doing'.”
John Ocen – Program manager Radio Wa, Lira